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WHY LOCAL

WHY BUY LOCAL? 
It is estimated that over 80% of all businesses in the United States are small businesses. Small businesses employ 77 million Americans and accounted for 65% of all new jobs over the past 17 years.  Small business is the lifeblood of our economy and communities. Buy local campaigns are fairly new but are growing rapidly as consumers understand the appeal and importance of supporting our independent businesses.  Buy local is defined as supporting and patronizing a small business in the local community that is owned and operated by a member of the community who has ownership and decision making control over that business.

When you buy from a small local business you are not paying for a third vacation home for some CEO. You are paying for dance lessons, you are buying a little-league uniform. You are sending a student to college. You are making the American Dream come true for somebody in your community. Somebody you probably know.

REASONS TO BUY LOCAL

We at Leaning Local believe if most consumers given the choice, and all other factors being equal, would prefer to support and buy from a local small business.  Small businesses tend to have a higher customer service quotient and relationship focus than the chain stores and mass online merchants that are all about price with little in the way of true customer service. Here are 8 more reasons…

1. KEEPING DOLLARS IN THE LOCAL ECONOMY
For every $100 spent at a locally owned business, $68 stays in the local economy, creating jobs and expanding the city’s tax base. For every $100 spent at a national chain or franchise store, only $14 remains in the community.

2. PRODUCT DECISIONS MADE LOCALLY
Since they do not have a national sales plan or corporate office to answer to, independent businesses have the power to stock and sell products that their customers want and need. This means better options and more choices.

3. CREATE MORE JOBS
Small local businesses are the largest employer nationally and in our community, they provide the most jobs to residents.

4. AVOID HIGHER TAXES
Community tax dollars are also better spent when local businesses are patronized. Communities spend more money from taxpayers to support national retailers than small area businesses. As a result, taxpayers often end up paying higher taxes to support this cost. Tax dollars are put to better use when there are more local businesses.

5. BETTER SERVICE
Local business owners do what they do because they are passionate about their products and typically take more time to get to know their customers. They’ll often go the extra mile to help you and to ensure you’re a satisfied customer.

6. MORE TO CHARITIES
89 percent of small business owners believe it is important to donate money to charities. 48 percent of the businesses surveyed have made a donation of $1,000 or more in the last 12 months. 76.7 percent of small business donations go to children’s charities. 78.8 percent of small business owners believe it is important to volunteer time and support charities.

7. RECYCLING PROFITS
Locally owned businesses typically recycle a much larger share of their profits back into the local economy. Therefore, the more money you spend locally, the more those dollars stay in your community.

8. COMMUNITY INVOLVEMENT
Local business owners attend our local churches, school programs and community events and their children and grandchildren attend our local schools.